Brand identity concept for Wally, a new oral health company changing the outdated world of dentistry by holistically reimagining every touchpoint of the experience to create a friendly, approachable service that leaves you feeling confident & empowered about your oral health.
The new visual identity balances an approachable, friendly warmth, with smart confidence that comes with the empowering wally experience.
The expressive graphic palette brings visual energy and excitement to the design system & photography and conveys a radiant confidence that can flex across all brand touch points.
When you feel "fresh" it can be invigorating! The design direction captures the energy that comes with feeling fresh.
The campaign comes to life with a cheeky tagline that let’s people feel empowered with the right tools & knowledge for better oral health.
Typography is paramount in conveying brand personality, so a warmer, more human approach here helps the brand standout in the space.
In the end, the client chose another direction, but it was a fun process nevertheless!