Brand Identity concept for Veld, an Amsterdam based line of sustainable comfort wear.
Veld means ‘Field’ in Dutch, and the brand wanted to contrast their soft natural fabrics and relaxed fits with a bit of ‘edge’ that aligned with the customer & company’s sensibilities, located primarily in Amsterdam, New York & Los Angeles.
The breezy, laid back logo accompanies a natural color palette and a set of patterns that represent abstract interpretations of nature & fields.