CAMPAIGN ANTHEM VIDEO
the PENN LIBRARIES
In addition to the Penn Athletics work, we partnered with the Penn library system for a brand refresh. Our strategy helped take them beyond the misconception that a library is a just “museum for books” and into a new era, where they were positioned as a radical resource for discovery, powering the journey of discovery.
Deliverables included a brand platform, design refresh, campaign, brand guidelines, photoshoot, and an annual report.
