nuuly Fall 2024 Campaign
Partnering with the team at nuuly, I developed the campaign design systems that would flex across OOH, social, web and animation.
For Fall ‘24 we introduced new layouts, type hierarchy and the woven NU band - a design element pulled from their iconic reusable fabric shipping bags. This element became an evergreen asset for the brand moving into their spring campaign in 2025.
FULL CASE STUDY COMING SOON
Overall Murals painted a few key placements
PROJECT DETAILS
ROLE: DESIGN LEAD / CREATIVE DIRECTION: PJ CRISANTI / COPY: HANNAH REILLY
PHOTOGRAPHY: MATTHEW SPROUT / ART DIRECTION: JAX De ARMAS