I partnered with the Hugo & Marie team to help brand The Rock’s new skincare line, Papatui. My role was leading the branding and packaging explorations, bringing to life the logotype and design system that could flex across the 15+ initial product offerings.
From there, our client & partner Lighting House took the design direction and refined, adding a ‘P’ logo mark to the mix and fleshing out packaging, web, retail and launch campaign.
ROLE: DESIGN LEAD, BRAND IDENTITY + PACKAGING
AGENCY: HUGO+MAIRE
Images via Papatui