Full re-brand for Soto, a thoughtful design + engineering house that creates beautiful tools + materials for your home improvement projects.
The notion of a space that is alive & changing comes to life in various ways across the brand identity, from the simple square to circle shift in the logo’s “o” letterforms, to the dynamic, flexible patterns, logo orientations and layouts that the graphic toolkit adapts to.
Stirred by artistry, nature and the gentle unfolding of daily life, Soto’s brand highlights the beautiful experiences in the home by focusing on creativity and care for your space.
Soto believe’s in a Living Space. The kind that creaks and groans, chips and changes. Where you should improve what you can, and adore what you can’t. Because our homes and the lives we lead inside them are interconnected. And a “living space” is meant for living.
All of Soto’s products are made with premium materials in consideration for people and planet, crafted with meticulous attention to detail.
CD+DESIGN LEAD: MATT GRIBBEN // CD+PACKAGING: KATI FORNER // STRATEGY+COPY: ALLISON DOBKIN