Brand Identity concept for a new healthy line of seltzer sodas.
Our new platform “Very Tasteful” helped distinguish & elevate the brand in a smart but playful way, evoking a colorful and impactful experience that delights all the senses.
The founders were inspired by the California Light & Space Movement and wanted the brand to feel playful yet elevated. Like the artwork of the CL&SM, taste is an experience.
This was a different direction that built a modular monolithic logomark, ‘homage to the square’ of sorts, channelling Irwin & Turrell sensibilities.