A cafe has always been a hub for meeting and sharing ideas. Drop City was a commune in the mid 1960's founded around ideas of art, architecture and resourceful living. Inspired by the ecological teachings of Buckmister Fuller and his geodesic dome structures, the community used salvaged materials to create iconic and artistic dwellings.
Tasked with creating a new restaurant identity and inspired by the commune, Drop City Commune Cafe came to life. Buckmister's geodesic dome was turned into a coffee cup for the cafe's logo. The collateral utilizes lost cost, DIY and re-purposed materials, much like the original commune. The result is a lively and artistic vibe that is as bold as the coffee it brews.
Art Direction: Kelly Holohan
(Tyler School of Art)
Deliverables : Full branding including logo, menu, packaging, and website
Awards: 1st Place Brand Identity Faculty Choice
Supergood is a producer of everyday objects for the home that is rooted in common materials with unexpected moments. The brand’s goal is to excite and surprise the viewer with playful moments in everyday object design.
Created in collaboration with P.J. Crisanti as a thesis project at Tyler School of Art, Supergood will launch this July.
Check out the site > Supergoodtime.com
Art Direction : Dermot MacCormack
(Tyler School of Art)
Deliverables : Identity, Product Design, Packaging, Catalog, Tablet App Catalog, eCommerce Website, Photography and Video Advertisement spots
Rated the “#1 Best Workplace to Work for Millennials,” Power has been positioned above other industry disruptors like Tesla, Nike, and Facebook. Through defining the Power brand, we developed a way to help people realize their dream—regardless of what that dream is—by working with Power. Power has rapidly grown to become one of the largest home remodelers in North America, with branch offices in Washington, D.C., Atlanta, Boston, Houston, Philadelphia, Chicago, and beyond.
Once we helped Power define who they are as a company, and we tackled their identity overhaul. Like their brand, Power really didn’t have equity in their logo and identity system — they needed an identity that set them apart in the home improvement industry. A mark that felt strong and durable, as well as communicate that they are a technology driven company that builds better people as well as homes.
Deliverables: Brand Strategy & Positioning, Identity Re-design, Brand Guidelines, Marketing Materials, Web Experience
Executive Creative Director: Stephen Penning
Group Creative Director: Brian MacDonald
Creative Director: Patrick Macomber
Associate Creative Director: Travis Ludwig
Copywriter: Kristen Scharf
Senior Designer: Matthew Gribben
Web Designer: Zack Gort
Group Account Director: Paul Gladney
Account Director: Dennis Brown
Traffic is a globally distributed skateboard company founded in 2004 by legendary skater Ricky Oyola. Traffic's legacy remains one of the original east coast underground skate brands that is skater owned and operated. I've worked with Traffic since 2009 designing hard goods, apparel, Ads and video titles. The goods have been on hundreds of shop walls from Philadelphia to Tokyo.
Role: Art Direction & Graphic Design
Radlands Clothing is a graphic apparel label inspired by nature, skateboarding and music lifestyles. Birthed in 2009 after a vision quest road trip to the Badlands, South Dakota, Radlands began as a gallery exhibition that offered a few tee shirt designs at the opening. The tees quickly sold out, so naturally we made more, and the one time art show evolved into a full on producer rad apparel.
From Tees to hats to skateboards, we've developed an aesthetic that is feral and tongue in cheek. The brand has been featured on a handful of blogs and carried in several stores across the US including global retailer Karmaloop.
Roles: Co-creator, Art Director & Designer
Featured On: Urban Outfitters, The Hundreds, Raw Tee, Thrillist, Philadelphia Weekly
Ritual Ritual is a jewelery boutique in Philadelphia's Northern Liberties neighborhood that offers dark & mystical hand crafted jewelery from a collection of jewelery designers. The space also serves as a gallery and studio where the independent designers craft their creations.
See more at >> www.ritualritual.com
Role: Art Direction and Design
Internal Compass, A Guide to Getting Lost, is a nature and adventure enthusiasts publication that features photo essays, short stories and survival guides on how to get free from the city grind. For the past six years a couple friends and I have traveled the majority of the United States and Canada, in search of the unknown, the wild, the free.
The book features my original photography and reflective experiences from these trips. The design takes inspiration from the systems and marks on a compass and map by using coordinates for the books folios and trail markings throughout.
Art Direction: Soonduk Krebs
(Tyler School of Art)
Deliverables: Book Design, Photography
As a freelance designer for global fashion retailer Aritzia I worked with the in house brand Talula to design statement tees for their Summer and Fall 2013 collections. Tongue-in-cheek statement tees gave a playful and feminine approach to grunge, with dyed printing and heavy enzyme washes to give a truly worn in garment.
See more at Aritzia
Role: Design, illustration
Mineraliety is a buy, trade and sell website for mineral and gem enthusiasts. This mineral society is a little cave in the vast World Wide Web that allows mineral-lovers to connect by perusing other users’ collections, sharing their own photos, discussing mineral information, and browsing mineral-inspired art and jewelry.
I was tasked with the branding and front end web design for the new online marketplace. The design focuses on the vast array of minerals and gems that form a society. A mineral pattern was created to catch peoples eye across a range of print material like promotional totes and notebooks, as well as the stationary collateral.
Visit the site > mineraliety.com
Role: Art Direction & Print/Web Design
Development: Ben Polinsky
Writers: Emily Alice & Matt Bacine
Various titles I've worked on for video.
Roles: Art Direction & Design
Credits: Chris Mulhern & Caste on Philadelphia Experiment Film (including title animation and additional design work), Joe Bressler & Traffic Skateboards for Kevin Coakley Film
The One Show is a prestigious awards competition in advertising and design, honoring the best work across all disciplines. Each year they choose a social cause and The 2014 campaign was Save The Arts. My approach focused on creativity as the essential ingredient at the core of the arts and illustrates the magic in creativity and how it affects society at large.
Art Direction: Dusty Summers
(Tyler School of Art)
Deliverables: Poster Series, illustration