Created at 160over90
We developed concepts for a refreshed brand platform, launch campaign, experiential, content series and PR stunts to celebrate the Falcons new jersey launch. Unfortunately their 2019 season ended early so they scaled back.
We developed concepts for the refreshed brand platform, content, experiential and PR stunts across their entire brand ecosystem. Full project coming soon.
The Atlanta Falcons had a solid foundation with their “Rise Up” rally cry, but with a new uniform on the way, the team needed to refresh their campaign to celebrate the history and forge new bonds between a team and city on the rise.
We developed concepts for a refreshed brand platform, launch campaign, experiential, content series and PR stunts to celebrate the Falcons new jersey launch. Unfortunately their 2019 season ended early so they scaled back.