A cafe has always been a hub for meeting and sharing ideas. Drop City was a commune in the mid 1960's founded around ideas of art, architecture and resourceful living. Inspired by the ecological teachings of Buckmister Fuller and his geodesic dome structures, the community used salvaged materials to create iconic and artistic dwellings.
Tasked with creating a new restaurant identity and inspired by the commune, Drop City Commune Cafe came to life. Buckmister's geodesic dome was turned into a coffee cup for the cafe's logo. The collateral utilizes lost cost, DIY and re-purposed materials, much like the original commune. The result is a lively and artistic vibe that is as bold as the coffee it brews.
Art Direction: Kelly Holohan
(Tyler School of Art)
Deliverables : Full branding including logo, menu, packaging, and website
Awards: 1st Place Brand Identity Faculty Choice