Brand identity concept for WeNatal, a new pre-natal brand that’s adding men's health into the equation, shifting the narrative from Me to We.
The "+" in the logotype is a symbol of that, as well as bringing 2 people together as they create a new addition to their family. And when you're trying, the "+" symbol represents that monumental moment that changes everything.
To complement the logotype, we created graphic devices, simple geometric intertwining linework that symbolizes 2 people coming together on a journey of co-creation. These elements extend out into a flexible graphic language to be used across the full suite.
AD+DESIGN: MATT GRIBBEN // CREATIVE DIRECTION: KATI FORNER // STRATEGY+COPY: ALLISON DOBKIN // PHOTOS: CONCEPT ONLY