http://mattgribben.com/work daily 1.0 2026-04-02 https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1562197352529-LJ7Z6L8VC6AH2YMWTRC7/mattgribben_work_.062.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1591394778666-J0JB0NS7Q39FY7K70QPY/adi_mg_hero.png Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1607041911650-E20OF95RWT0Y1UV9NA1S/Reach_Cover_thumb.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1613524302537-IW80MEK5RAIKT33JE4WY/mgribben_hat_illo_horizontal.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1562088514679-2DHDF2S64PV9GBC2P7MX/mattgribben_work_.013.jpeg Work - Art Direction + Design Bimbo needed a complete creative overhaul for their ABO line of breads, from visuals to creative platform, campaign & storytelling. Our creative concept highlighted the real ‘moments in between’. https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1621221310792-IC8NLI7T2U9UOYNXBTE6/Nerenese_logo%2Bimages_4.3.gif Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1574055272408-EIZ084WH8HY2IJ731WJC/Atlanta_HERO.jpg Work - Art Direction + Design The Atlanta Falcons had a solid foundation with their “Rise Up” rally cry, but with a new uniform on the way, the team needed to refresh their campaign to celebrate the history and forge new bonds between a team and city on the rise. https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1631486622659-W93CBIN30BNDBL0G7OE2/wally_portfolio_mattgribben_6.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1562046487179-M1H3M6A446ZDR9E212Y5/Schott_Cover_v3.png Work - Fall/Winter 2018 Catalog and promo for the iconic Schott NYC Perfecto line. https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1642661999159-J65575IFJNWVM2Z4BUBB/Veld_branding_mgribben_11.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1642688289221-2OZE9JLRH1M3UCI6SX8L/Pinyon-wine_index.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1642695376260-EOHWUL8H8PO0205ZXS96/Soto_Image11_VF.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1642695542751-7RP19L9SXZW4MLZQGHS2/Edbls_final_3.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1562579604565-8RRCFBLVDG2SHSNBNS6I/Matt_2018_WorkExamples2.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1623459844555-Z8P0QB3C9YPSCFBULV3L/DezDaze_Tees_portfolio.jpg Work - Sometimes Magazine Various designs over the years, including photography + merch for their Reverberation Radio and Desert Daze collaborations. https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1674725656457-WAUC0DRTLMYQAG89ZLGB/Apothekary_Cover_MattGribben_1.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1611581087832-X2KDFPHOPJG5U17EP7BN/Troop_mattgribben_folio13.jpg Work - Brand Systems Design Troop is a new canned cocktail brand rooted in the laid-back California lifestyle, boasting 100% natural full flavor cocktails that don’t take themselves too seriously. I worked with Forner Studio, who established the core identity & packaging, to expand the art direction & design system across campaign, print, web + social. https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1642693648679-CAZUV140S1512SSSS9ZG/mgribben_uchie_pfolio7.jpg Work - Art Direction + Design Brand Identity concept for a new healthy line of seltzer sodas. https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1691060974608-09WT6O2PDKZWS6BL54V8/Wine-bottle_4x5-insta_style_03.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1710916410171-4KR2VU6OJ5VM892QQRK8/Papatui_barsoap_final_mattgribben.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1675233202982-8NW2QOJI9EPOBJAI9K0R/OO_web_hero-animate_v1_LR.gif Work - ART DIRECTION + DESIGN Brand identity, naming, messaging & collateral for Colorado based Outer Other, explorers in the craft cannabis space with their eyes and taste buds set on going a little further out. https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1731529915752-EIDKYGSV6GRRJWWOI6PB/nuuly_LA-Board1_3x4_mattgribben.jpg Work - FALL 2024 CAMPAIGN Partnering with the creative team at nuuly, I worked on the campaign design systems that would flex across OOH, social, web and animation. Full case study coming soon. https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1731716646227-SIU2F9KOM7RK51PAYY4T/Loqui_Wildposting_Alt_v1.jpg Work - LOQUI REBRAND Full re-brand for LOQUI, a modern casual mexican restaurant growing quickly with 4 locations in Los Angeles and several more planned for the near future. Full case study coming soon. https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1675228496699-9GGEGEYJ5003OM9EO0TD/SoundMint_branding_mattgribben_11.jpg Work - Art Direction + Design Full branding & packaging suite for Soundmint, a company reimagining the future of music collecting through a more elevated experience for both artists and fans. https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1675252820824-CQ73RYDSVLE61YITGXD9/HW_packaging_mattgribben_1.jpg Work - ART DIRECTION + DESIGN Full re-brand effort for Headwaters including identity, packaging, messaging and merch. Headwaters is a large network of cannabis farms across California that needed a refreshed identity to take their B2B brand into the DTC space. https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1562590831779-OBMF66PX4D8QDJT5KK22/Matt_2018_WorkExamples6.jpg Work - Penn Athletics 2018 Campaign Penn athletes are Ivy League students that excel on and off the field. We built a campaign platform and creative toolkit to help them tell that story. https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1768356810187-O2NVYQCQR7M52U7F66YT/1H26_Billboard_Mock_1.png Work - ART DIRECTION + DESIGN Merrell 2026. Full case study coming soon. https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1771383120986-YT20U6S49S16NGADY0YS/Ooma-branding-portfolio_01.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1428895110335-TIETBEU8KTEQC4LT009Y/Traffic_bags_web.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1429140284955-F71P1OE9VQW58CQ9EG6M/Traffic_App_H_0007_Layer+Comp+8.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1429140298195-GTD2A6I7QU0UMED8VBHN/Traffic_App_H_0001_Layer+Comp+2.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1429140294327-83PRRAOWXJJW6V9C0UW2/Traffic_App_H_0003_Layer+Comp+4.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1429140294240-FQIRQ66F9T2JGLRAHIFS/Traffic_App_H_0004_Layer+Comp+5.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1429140298285-C13VK0RKPS7UORSRTJM8/Traffic_App_H_0002_Layer+Comp+3.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1424261482253-GHPIUZYVULVMZ2DS63Z9/TRAFFIC-ICONS_SERIES.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1429140288527-51U564TEYAMD9RLLB1V8/Traffic_App_H_0006_Layer+Comp+7.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1424261811530-5R0I9ORAEMVB5PHQGO8O/Screen+Shot+2015-02-18+at+7.15.55+AM.png Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1429140282419-B1W4E21NKQES7DV6ADVL/Traffic_App_H_0008_Layer+Comp+9.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1424261810424-SNP6S2IV5856QR62I4TM/Screen+Shot+2015-02-18+at+7.16.03+AM.png Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1424261481359-E1GQJ911I8UGKM2P7SXC/TRAFFIC-MANHOLE-SERIES.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1429140273922-T0IJJ7YY0SIEF36R3V49/Traffic_App_H_0009_Layer+Comp+10.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1424261811866-DRSYJXFC0QLKQA51T4ER/Screen+Shot+2015-02-18+at+7.15.40+AM.png Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1562590344910-XTUZ3649TTHQ8K23Q6O9/Traffic_Arrows_mock_New.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1429149063638-XXHOX3UZMJZZ7NWZ2E4L/Traffic_App_wheels.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1429140279379-WOEW2XUAZ9MJI3VK978Y/Traffic_App_H_0010_Layer+Comp+11.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1429140539928-VGLZR6QEYKP54BV176G4/Traffic_Apparel_H_0007_Layer+1.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1429140503581-JE3TUMU6CIGRBAN5G1WW/Traffic_Apparel_H_0000_ElectriciT2.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1429140542477-J3IUY5GAUY3DCNDQNIRI/Traffic_Apparel_H_0003_T-LINES_Blk%26Olive.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1429140571875-B2P1P9NPGAVJMW24MR1O/Traffic_Apparel_H_0005_Liberty-HAT-Black%2BTan.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1429140541818-H0PAJRUESGETCMB95L3N/Traffic_Apparel_H_0002_EastCoastCrest-PullOver_Heather.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1429140540848-V5DQY9SXPZGDB2FGEP1R/Traffic_Apparel_H_0004_Light%2BCityHall-Tee-mock.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1429032362238-5HA7IA1LOXQRWOL6ITMY/TrafficCordHat.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1429032278899-UI3RQJZ12UHUG5IO33PP/OyolaOllie2.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1562590495210-T2S9ATC8OMQ32NM9A0UD/CAB-daze-TEAM_Mock.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1562590639985-8BTICEGNGTUY36US6PFP/EASTBEAST-SERIES.jpg Work https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1582540471076-XE74XUUYTWJBC4MUIP9W/Traffic_boards_mixed_new.jpg Work http://mattgribben.com/archive daily 0.75 2023-02-01 https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1562063285661-4YIN15YG4TG0D603LWXY/mgribben_magpie_pizza_13.jpg Archive https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1562594626352-IEP3RQ1LQP4LBXQNMRQV/M.Gribben_Pabst_PBR_Citywide_Neon_Hero.jpg Archive - Pabst City Wide Special Commissioned by PBR to create a neon for their “City Wide” neon art show. Each artist designed a neon and after the show the neons were sent to local bars for permanent hangs. https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1574062583695-LVY70KG3K97TNNGF7Q0G/Boonies_mattgribben_hero.jpg Archive - Art Direction + Design Boonies is a custom design and fabrication studio that produces its own line of homewares. Deliverables included art direction, logo system and brand toolkit. https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1574071318372-L8ZTU2PKQ1LO5OXCVM92/DropCity_Identity_7.jpg Archive https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1582543972254-RIHP195I4O23ZOZCJR90/lidl_circular_spreads_animated.gif Archive https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1582552768355-TXJSVKDS2HHWR3G21Q2E/aritizia_Tee_White_Solo.jpg Archive https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1593548346674-9EW2TD2P167O3XIDOL3U/Loco_Labs_branding_6.jpg Archive https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1613452683210-MHS6LIF0J6CZP5CNH3O2/burning_dream_hero.jpg Archive - Art Show Exhibition at the Vans ASA&CS Gallery in Philadelphia https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1562081338369-Q8ZYM4DTC7BOKHY3CN0I/BrooklynBrewery_collab_mgribben_4.jpg Archive - Art 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shifting the narrative from Me to We. https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1675251299597-V96NNXZC1ZDADL4AL47C/WeNatal_Branding_mattgribben_5.jpg We Natal - CONCEPT The "+" in the logotype is a symbol of that, as well as bringing 2 people together as they create a new addition to their family. And when you're trying, the "+" symbol represents that monumental moment that changes everything. https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1675251317808-1HIVKUVTPHUVAV1R6UUU/WeNatal_Branding_mattgribben_10.jpg We Natal https://images.squarespace-cdn.com/content/v1/54e4531fe4b07bd81fa468b8/1675251302586-Q6WMJWZ7MTKMLF3IVU1S/WeNatal_Branding_mattgribben_6.jpg We Natal - GRAPHIC SYSTEM To complement the logotype, we created graphic devices, simple geometric intertwining linework that symbolizes 2 people coming together on a journey of co-creation. 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