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Power Home Remodeling

 

Rated the “#1 Best Workplace to Work for Millennials,” Power has been positioned above other industry disruptors like Tesla, Nike, and Facebook. Through defining the Power brand, we developed a way to help people realize their dream—regardless of what that dream is—by working with Power. Power has rapidly grown to become one of the largest home remodelers in North America, with branch offices in Washington, D.C., Atlanta, Boston, Houston, Philadelphia, Chicago, and beyond.

Once we helped Power define who they are as a company, and we tackled their identity overhaul. Like their brand, Power really didn’t have equity in their logo and identity system — they needed an identity that set them apart in the home improvement industry. A mark that felt strong and durable, as well as communicate that they are a technology driven company that builds better people as well as homes. 

Deliverables: Brand Strategy & Positioning, Identity Re-design, Brand Guidelines, Marketing Materials, Web Experience

Agency: 160over90
Executive Creative Director: Stephen Penning
Group Creative Director: Brian MacDonald
Creative Director: Patrick Macomber
Associate Creative Director: Travis Ludwig
Copywriter: Kristen Scharf
Senior Designer: Matthew Gribben
Web Designer: Zack Gort
Group Account Director: Paul Gladney
Account Director: Dennis Brown

Work created at 160over90

Identity redesign and brand platform for the No.1 Best Workplace to Work for Millennials.

Through defining the Power brand, we developed a way to help people realize their dream. Power has rapidly grown to become one of the largest home remodelers in North America, with branch offices in Washington, D.C., Atlanta, Boston, Houston, Philadelphia, Chicago, and beyond. Once we helped Power define who they are as a company, and we tackled their identity overhaul to set them apart in the home improvement industry. A mark that felt strong and durable, as well as communicate that they are a technology driven company that builds better people as well as homes. 

Deliverables included identity redesign, brand guidelines, marketing materials and web experience