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Mineraliety is a buy, trade and sell website for mineral and gem enthusiasts. This mineral society is a little cave in the vast World Wide Web that allows mineral-lovers to connect by perusing other users’ collections, sharing their own photos, discussing mineral information, and browsing mineral-inspired art and jewelry.

I was tasked with the branding and front end web design for the new online marketplace. The design focuses on the vast array of minerals and gems that form a society. A mineral pattern was created to catch peoples eye across a range of print material like promotional totes and notebooks, as well as the stationary collateral.

Visit the site > mineraliety.com


Role: Art Direction & Print/Web Design

Development: Ben Polinsky

Writers: Emily Alice & Matt Bacine

Art Direction + Design

Mineraliety is the first platform and marketplace for precious stones and mineral enthusiasts.

I handled the design across all aspects of the brand identity, collateral and web experience including a custom e-commerce experience.