Philadelphia is unique in that it has over 9200 hundred acres of public open space within Fairmount Park, one of the largest urban parks in the world. Throughout Philadelphia, the park offers many facets that connect nature to man in close proximity to the city’s center. Many city dwellers assume that connecting with nature happens when you leave a city. My campaign’s goal was to highlight the park’s proximity and accessibility to the city, and encourage a connection with nature through active outdoor lifestyles.
Art Direction: Dusty Summers
(Tyler School of Art)
Deliverables: Logo, Poster series, Digital Publication (ipad) and Video Advertising Spot